Message From Executive Director
As I began thinking about what I should include in an update for our friends and associates I quickly realized that many of my thoughts shared a common theme…positive things that happen here on a regular basis. And considering the time of year, how appropriate! The list is long but for now, just two things of the things that we’re thankful for:Read more...
NEW Website Feature
Check Out our new button on the right for Hints, Tips & Other Useful Stuff!Read more...
2014 Scholarship Application
The Brick Township Chamber of Commerce Educational Foundation Announces 2014 Scholarship Applications Now Available!Read more...
Are You In The Bag?
Are you taking advantage of our FREE advertising program? Read more...
WASHINGTON - A national study by The Schapiro Group, an Atlanta-based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members. For example:
When consumers know that a business is a member of the local chamber, they are 44% more likely to think favorable about it.
Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.
Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber.
The study also has good news for businesses that sell to other businesses.
When business decision-makers believe that a business is a chamber member, they are 37% more likely to think favorable of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation, and 59% more likely to buy goods and services from it.
Supporting the previous findings, the study also reveals a positive perception for the local chamber itself:
Regarding the chamber's impact on the local economy, 82% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development.
The results of the Schapiro study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.